We know that there are a plethora of challenges
facing a firm, which wishes to enter a new market. Our service offering
allows companies to overcome these hindrances to unlock and maximize
opportunities as quickly as possible.
Business opportunity analysis assesses factors in a completely
new operational environment from the client firm's value chain right
up to market development trends for a complete view of the benefits
and threats presented by market entry. Work outcomes are numerically
evaluated and fact based conclusions which possess strategic insight
into a successful entry and aligned with economic rationale.
Strategic options are developed initially in the form of
a long list of entry alternatives, emphasizing market scope, growth
potential and entry mode for each of the options. The economic viability
of each alternative is then assessed by simulating business cases
under various scenarios. Finally, we compare the options' value
creation potential and risk attributes to provide a short list of
priority and back-up options.
Entry Mode blueprints are drafted and assessed according
to their viability. These blueprints address key entry components
such as product portfolio, scope of operations, delivery models,
organizational structure and investments. Entry work is divided
into functional streams to ensure all necessary project tasks are
fulfilled. Finally, an action plan details key activities, deliverables,
milestones and project governance model to ensure the success of
the market entry.
Market entry is a process which is fraught with operational, legal
and financial challenges. We seek to ensure that entry is as efficient
as possible for the client firm by engaging fully with them at each
of the procedures.